WELCOME TO ALEPH.

This training course on the Moodle platform is designed to familiarize users with the virtual learning environment. Through an interactive tour, participants will explore the main features of the platform, including how to navigate the course, access resources, and efficiently submit their assignments. The goal is to ensure that all users feel comfortable using the platform to maximize their academic performance.

This course is designed to provide students with an overview of the regulatory environment and the key principles and practices of regulatory affairs in the medical device, food and pharmaceutical companies. The course covers the regulations and requirements related to the development, approval, marketing and manufacturing of medical products in various industries, such as pharmaceuticals, biotechnology, medical devices, food, and cosmetics. The course covers topics such as regulatory agencies and their roles, regulatory processes and submissions, clinical trials, quality assurance, risk management, intellectual property, product labeling, and advertising and promotion. Students will also learn about the global regulatory landscape and main regulatory requirements across major markets globally. Students will gain an understanding of the importance of regulatory compliance and the role of regulatory affairs professionals in ensuring that products meet regulatory requirements. The students also learn about the key challenges and opportunities in the regulatory environment, including regulatory affairs roles for the development, marketing, and manufacturing of safe and effective products for consumers.

This course provides students with the knowledge about the different types of medical devices, including diagnostic and therapeutic devices, and the various components that make up these devices. They will also be introduced to the various materials and technologies used in the manufacture of medical devices. The course will cover electrophysiology devices, medical imaging, medical implants, clinical laboratory equipment, hospital equipment and therapeutic devices and their risk and benefits. Students will have a comprehensive understanding of various types of medical devices, their use in healthcare applications, the medical device industry and the processes involved in designing, manufacturing, and bringing medical devices to market.

The Entrepreneurial Marketing course, a key component of the Master of Science in Innovation and Entrepreneurship in Medical Technologies program, provides students with an in-depth understanding of how to develop and execute marketing strategies specifically tailored to the medical technology sector. Building on the foundational concepts outlined in Marketing Release: 4th Edition by C. Shane Hunt, this course explores the unique challenges entrepreneurs face when bringing innovative medical technologies to the market.

Students will gain practical insights into how to craft value propositions, segment healthcare markets, and design marketing strategies that resonate with diverse stakeholders, including healthcare providers, regulators, investors, and patients. The course will emphasize strategic thinking, hands-on marketing techniques, and the integration of digital tools to promote medical innovations in a highly competitive and regulated environment.